Who doesn’t remember the thrill of a pick and mix or the first taste of a Fry’s Chocolate Cream? The Gobstopper is a new online venture to bring back the good old days and maybe thrill a few tastebuds along the way.
With a selection of old favourites delivered to your door it answers the age old question of whatever happened to Caramac, Dib Dabs and Pontefract Cakes?
For Robot the challenge was to create an online sweetshop that captured the character of the high street outlet whilst at the same time giving the right user experience. The award winning site and ecommerce system is not only winning design plaudits but, more importantly, bringing memories flooding back for a generation of penny sweet fans, thanks in no small part to an online campaign with social media and SEO at its heart.