MediClaim Lawyers – Branding

Prominent lawyers Price Slater Gawne and Fletchers approached Robot to help them develop a new specialist brand to take to market.

This new brand was created to capitalise on the two companies combined specialism in medical negligence compensation. After researching the market Robot created the brand MediClaim Lawyers and set about developing a fresh new identity. This new brand was then launched with a TV campaign and responsive website.

All phone and web enquiries were tracked via the custom phone number promoted, with the results exceeding everyone’s expectations. Both the quantity and quality of leads have generated a significant portfolio of viable claims, which could lead to claims and fees of potentially huge value.