When Freedom Finance chose Robot to help bring one of the best known financial brands back to the market place, it was largely because of our commitment to delivering results.
The company wanted a very targeted campaign that identified key customers and qualified engagement early on to minimise wastage.
It called upon our skills as communication experts as much as channel specialists to deliver a campaign that answered the brief perfectly. A very specific PPC (pay-per-click) campaign with multiple landing pages and message matrix allowed us to identify the right combination of campaign and fulfilment to maximise expenditure and deliver a profitable campaign in an area traditionally seen as a marketing money pit.
Robot’s creativity significantly augmented our SEO activity for Freedom. A free ‘Guide to borrowing’ proved to extremely be popular with noted financial bloggers, and our Game of Thrones net worth infographic was widely shared amongst the fan’s community and prominent websites.