Robot have been working with Crystal for many years, and we felt that their existing website (designed by their previous agency), whilst performing well in terms of enquiries through Robot’s SEO activity, didn’t adequately reflect the quality of Crystal’s work.
Our user tracking analysis of the previous site told us that for our audience it was all about the image galleries and case studies. We therefore set about producing an image-rich website that truly reflected Crystal’s passion for design and total commitment to the highest quality. The site has scores of case studies for all their installation types and products, backed up with many testimonials and videos.
Due to the need for regular case study addition, we built the site using WordPress – one of the most cost effective platforms for content management whilst offering great functionality.