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Brand Review and Strategy for Natural Retreats.

Natural Retreats is the first company in the UK to design and build Luxury residences, based on environmental and sustainable principles, in, or alongside, all 14 of the UK's National Parks. This revolutionary travel company chose Robot to develop a Brand strategy and deliver a new identity along with a new website and promotional literature.

The work involved a full brand review to establish the core values of the organisation including the development, sales, communication and operational parts of the business. In addition an assessment of the current marketplace and competition enabled Robot to develop a clear positioning for the company and to align that with a communication strategy aimed at establishing the Natural Retreats brand nationally.

Following this robot was able to create literature and communication activity in line with the brand values of the company and deliver a brand roll out programme across the business to ensure consistency of message and experience for the company's target audience.

The result was a strong cohesive brand that captured the essence of Natural Retreats with a brand roll out that ensured those values were an integral part of the everyday activity of the business.

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