Altrincham-based Robot Creative has launched a new brand into the medical compensation market. Patient Claim Line approached Robot with a brief to create a new brand and TV campaign to enter one of the most competitive sectors. They were tasked with creating an identity, designing and building a responsive website, and launching the brand via a national TV campaign.
“We approached Robot because of their track record as a creative, fully integrated agency. This was a big investment for us and it had to deliver enquiries from day one. Their emphasis and commitment to being judged not only on their creative output but also the end results persuaded us Robot was the right choice. I feel we’ve created a unique brand with a distinctive, compassionate voice that reflects our passion for customer care when it comes to injured patients, and I’m delighted with the volume and quality of enquiries we are getting.” – Patient Claim Line marketing manager.
Robot created an identity based around the idea of dialogue. Head of Creative Andy Rowbotham said “With so many faceless lawyer-centric brands in the market place, we wanted to focus on the fact thatPatient Claim Line’s support and advice all starts with a conversation. They are experts yes, but with a lot of empathy and experience. Their customers come to them wanting answers first and foremost, and it’s this dialogue that provides the cornerstone of our strategy.”
The 12 month national TV campaign is running across England & Wales on ITV1, digital channels and C4 & partners.