Conversion rate optimisation — Change is good

Conversion rate optimisation is the science of converting visitors into customers.

Conversion Rate Optimisation is:

  • Finding out why visitors aren’t converting
  • Fixing it

Why conversion rate optimisation matters:

  • You make more money
  • You can increase advertising spend
  • You can increase market share

The Conversion Rate Optimisation process:

  1. Define strategy and long term goals and decide how these will be measured
  2. Understanding and tuning existing traffic sources
  3. Understanding your visitors especially the non-converting ones
  4. Advanced market intelligence
  5. Spotting hidden wealth in the business
  6. Create the experimental strategy
  7. Design the experimental web pages
  8. Carry out the experiments
  9. Transfer the winning campaigns to other media