You don’t have to be a convert to the Jakob Nielsen school of thought to know what does and doesn’t work.
Web design is about aesthetics, to be sure; after all, who doesn’t want to appreciate great beauty? But it’s essential to remember that a website is an interactive place where people also come to “do” things, not just to see things.
Our approach to web design and build is simple:
- Understand the requirements of the business;
- Understand how that aligns with the requirements of the user;
- Fully appreciate the user journey required to deliver both these objectives;
- Make that journey and experience as uniquely rewarding to the user as possible.
Once we have a user journey and experience planned and designed we consider the elements of management and commerce to arrive at the solution that not only delivers online but is sustainable as well.