Getting your name right seems so simple, yey it often requires the greatest thought

' G e tti n g y o u r n a m e r i g h t s e e m s s o s i m p l e , y e t i t o f t e n r e q u i r e s t h e g r e a t e s t t h o u g h t _ ' Case study - National Obesity Surgery Centre
Natural RetreatsNatural RetreatsNatural RetreatsNatural RetreatsNatural RetreatsNatural Retreats

"When we asked Robot to look at our name and identity it seemed the simplest of projects. Yet the more we looked at our needs and where our business was going, the more obvious it became that we needed a naming convention and brand guidelines that gave us flexibility in the future, captured the essence of who we were and resonated positively with the target audience. By developing the Natural Retreats brand to work in harmony with the National Parks and places of outstanding beauty in which we operated enabled us to meet all our objectives of simplicity, descriptiveness, resonance and future flexibility." Managing Director / Natural Retreats

Natural Retreats

  • The Challenge

    To create a brand hierarchy that would enable the organisation to maximise the brand equity it hard whilst giving it the flexibility to develop in a fast moving sector.

  • The Solution

    Robot approached the problem by considering current and future activity and scenario planning for all eventualities before creating a future proof brand structure.

  • The Results

    A brand and brand hierarchy that perfectly reflect the organisation whilst offering flexibility for the future as evidenced by the opening of 7 new sites since the brand work was undertaken without any compromise of the core brand itself.