When you're neck deep in it you can either sink or start swimming

' Whe rt i u e s a r e tou g hy o u c a n e i t h e r s i n k o r s t a r t s w i m m i n g _ ' Case study - Crystal Windows
Crystal WindowsCrystal WindowsCrystal Windows

"A recession is the last thing anyone in business needs, but when you are selling luxury orangeries and conservatories the temptation is to think that everything is against your business. Aside from the same financial and operational difficulties everyone has, we had to decide how best to spend what advertising budget we had and how to maximise that investment to get the greatest exposure we could. We talked with Robot about the right medium, campaign relevance, budget and how to generate cross media opportunities and as well as the regular methods of reaching our target through the internet and above the line activity we also wanted to think imaginatively and create campaigns that would create a stir."

"Perhaps the most fun and imaginative approach was our Gordon Brown campaign which covered our showrooms and was designed to challenge, create controversy and attract business as well as generate news on the web and in the local press. The impact was immediate and terrific. Literally traffic was stopping in the streets and I lost count of the number of people who stopped to take pictures. The campaign also generated a lot of interest on line as well as in the local press and whilst it is always difficult to gauge sales as a result of this kind of activity a lot of people clearly appreciated the message we were trying to get across and the fact we were fighting for all we worth."
Managing Director / Crystal Windows

Crystal Windows

  • The Challenge

    Create a real campaign stir that maximises spend and cross channel opportunities within a strict budget.

  • The Solution

    Using the cheapest medium available (the showroom) to create a memorable and deliberately confrontational campaign to promote special once in a lifetime deals with humour and cross channel campaign appeal.

  • The Results

    A challenging, effective and memorable point of sale campaign that achieved column inches in the local press and positive response from industry and trade bodies.